our mission and the paths we choose
ARTWORKS IN CONTEXT: PLANNING A CONTEXT
As you can see from our website, mainly in Italian language, we live and work in Italy—but with an international attitude about Art. “Strategia Scultura” is about Sculptures, Applied Arts and contemporary Design for unique pieces stemming from original inspiration and made out of high quality craftsmanship.
We believe that a collection of unique pieces, artworks linked by a unifying theme, will explore a subject in depth. So, specific content and intuition trigger the creative process. What we do is giving a framework to creativity and planning, so as to develop ideas and content into original artworks. We see Art as communal language, able to connect people from different backgrounds.
SCULPTURE AND STORY-TELLING: AN ORIGINAL COMMUNICATION STRATEGY
The artistic expression can shape a Story around specific contents:
we believe that materials, colours, lines, arranged with close and careful planning into fluid forms and balanced volumes, will involve emotionally. Art can create a personal experience and open the way to understanding definite ideas: that’s how Art slides into effective communication, when sculptures deliver the meaning in unique ways.
Our installations are permanent and stand as original communication strategy to deliver specific content: sometimes they are single pieces, such as the lion-kid “The Beast in Me” completed within itself, or they are pieces linked within the same larger concept, a unifying idea such as the project “I nuovi Cavalieri,” or “Modern Knights”. Other installations are home furnishings, examples of Applied Arts and Contemporary Design.
STORY TELLING AND BRAND ADVERTISING
Our Strategy builds the narration of contents through a series of sculptures, where each one represents the object of communication and, as a whole, the series will express an amplified reading of the meaning.
In this way, the choices in the advertising and marketing strategy are extended in an original and effective way, because we make the values promoted by a company real and perceptible, through a creative narrative in physical shapes.
Offering our sculptures, we suggest the public become users of the values expressed by a company through our sculptures. To do so, we focus on the emotional sharing between company and client of the story about their work. So that the client becomes part of that work, as a user of art.
A CUSTOMIZED PROJECT: THE VALUE OF A UNIQUE PIECE
Our customized project includes the creation of unique pieces—the outcome of artistic inspiration and craftsmanship: sculptures have scaled dimensions for the installation space, they can be suspended or standing. Shapes colours and materials meet different needs and correspond to the values to be expressed.
Above all, sculptures are a solid presence that keeps track of the content expressed over time. A sculpture is a chance to leave a real and perceptible trace, adding to marketing strategies based on virtual online presence.
UNIQUE PIECES IN APPLIED ARTS AND CONTEMPORARY DESIGN
When the artistic expression is inspired by a piece of furniture, artworks merge into the environment with a function. Within commercial spaces, such as bookshops, restaurants, supermarkets and clothing outlets, sculptures are original ways to display products or brochure, leaflets, handouts.